2 Website Personas:

Persona 1 Name:

Jayson

Age:

26

Profession:

Painter / Musician

Education:

College

Lives in:

Miami, Florida

Reason for visiting site:

Jayson frequents Hitstape.com/blog daily to get all the latest in Hip-Hop / R&B music, news, and videos. Jayson follows our website’s official Instagram page “@hitstape_” and gets immediate notifications once new music is posted on the site. He may be driving from one job site to another and gets a notification that his favorite artist just released a new song. He then can click the link in our Instagram bio and be viewing the desired post on our blog in only one click, now he can cruise to his job with the hottest new music blasting from his car stereo speakers.

Persona 2 Name:

Xin

Age:

19

Profession:

Student

Education:

High School

Lives in:

Shenzhen, China

Reason for visiting site:

Xin is a high school student that is a Hip-Hop fanatic from China. He frequents many competitor sites throughout his day but always ends up checking in at Hitstape.com. The reason that Xin is compelled to visit our site even though he is able to find all the same music on competitor sites is that Hitstape.com offers exclusive content in form of video and photos of Xin’s favorite celebrities. Now Xin can be the first to spread the word by re-posting our exclusive event re-caps featuring his favorite rapper!